Smart phones equipped with artificial intelligence are changing the way consumers live in the digital world

From smartphones and smartwatches to smart TVs and connected cars, the array of consumer devices has undergone significant changes over the years, largely driven by technological advances and the evolving demands of consumers in a digital world.

While the number of connected devices used by consumers did not change much between 2019 and 2023, according to data from PYMNTS Intelligence. The types of devices they have have evolved.

Some, like Google, which recently launched its Pixel 8 smartphones, now use advanced artificial intelligence (AI) and machine learning (ML) capabilities that allow users to Summarize web pages, measure their body temperature or process more data directly on the device itself and in the cloud.

The tech giant also launched the Google Pixel Watch 2, an upgrade from its first smartwatch due in 2022, alongside smartphones, which showcase more of the wearables’ capabilities.

The new smartwatch, with a base price of $350, has AI-powered health tracking features, including a sensor that can identify potential indicators of stress using an ML algorithm that measures heart rate, heart rate variability, and skin temperature. he does. This comes at a time when consumers are more aware of their physical and mental health and are actively taking steps to improve their overall well-being.

Overall, PYMNTS data shows that the average consumer has six of these connected devices, and that number varies across demographic groups.

Millennials and bridge millennials tend to be the most connected, with an average of seven devices. The number of devices owned also increases with income, with high-income consumers owning seven compared to four owned by low-income individuals.

While smartphones remain the most common device, smartwatches have increased in popularity among millennials and millennials, replacing voice-controlled assistants as the sixth most common device among this demographic, the data shows.

The study noted that more consumers now own a smartwatch, at 33 percent of the population, than in 2020 or 2019, when 23 percent and 19 percent owned a watch, respectively.

In addition, the study shows increased ownership of smart home devices such as smart refrigerators, with 9% of consumers now owning them, compared to 5% in 2019. Similarly, ownership of connected thermostats increased by 15%. of consumers has already increased. have one, compared to 10 percent in 2019.

With access to these ever-evolving connected devices and apps, today’s consumer is highly connected, able to multitask and use their time in ways previously unknown.

As PYMNTS CEO Karen Webster pointed out in a recent article, weekends and weekdays now look the same. [for a connected American consumer in 2023] As apps and smartphones remove the limitations imposed by the physical world.

For example, he pointed out how the traditional Saturday trip to the grocery store has evolved to now using apps, saved shopping lists, and aggregators for convenient grocery delivery anytime during the week and during broadcasts. A favorite movie awaits at the doctor’s office. Appointment, or on the plane before take off.

This pattern extends to retail shopping as well, with connected devices and apps giving consumers a wider range of choices and time-saving flexibility, such as measuring how clothes will fit or how to complement a room’s furniture before making a purchase, all while shopping. other works

Looking ahead, the potential of advanced technologies to redefine the landscape of connected device ownership and access holds great promise. For example, generative artificial intelligence is paving the way for a future where the boundaries between the physical and digital realms continue to blur, ultimately transforming the way consumers live, work, and interact with the world.

As Webster wrote, a new generation of more advanced connected devices and emerging technologies like generative artificial intelligence will make this connected multitasking an embedded part of consumers’ daily routines: more integrated, easier, smarter, and more personal.

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Image Source : www.pymnts.com

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