Apple iPhone 15 sees discounts on Chinese e-commerce sites ahead of Double 11

Apple’s new iPhone 15 series is already heavily discounted on Chinese e-commerce websites ahead of the Double 11 online super sale, and the iconic smartphone faces stiff competition from the Huawei Technologies Mate 60 Pro 5G.

The iPhone 15 and 15 Plus were sold about 800 yuan (US$109) and 900 yuan respectively cheaper than their official retail price on Alibaba Group Holdings’ Taobao platform.

Meanwhile, at PDD Holdings Pinduoduo, the 128GB iPhone 15 was selling for 5,198 yuan, 801 yuan less than its retail price, according to surveys by the South China Morning Post on Monday.

Apple, which typically exercises tight control over the retail price of its products, Pinduoduo and Alibaba did not immediately respond to requests for comment on Monday.

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The discounts are meant to build up to China’s 11th Global Double Sales Festival, also known as Singles Day, on November 11 every year, during which domestic e-commerce giants will compete with each other to offer products. Best price guarantee Attracting Chinese consumers amid economic headwinds.

Alibabas Taobao and Tmall Group will start pre-sales for Singles Day on the evening of Oct. 24, which is expected to attract about 1 billion customers this year, according to a company statement on Friday. Alibaba owns the post.

According to market consultancy Counterpoint Research, sales of the iPhone 15 series have been weaker than its predecessor in China. According to preliminary data compiled by Counterpoint, sales of the iPhone 15 series in China fell 4.5 percent in the first 17 days compared to the iPhone 14.

Counterpoint analyst Mengmeng Zhang noted that this was a reflection of a broader slowdown in consumer spending. Recent research.

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Shanghai customers are not very satisfied with the iPhone 15 series on the first day of release

Shanghai customers are not very satisfied with the iPhone 15 series on the first day of release

Cupertino, California-based Apple also faces stiff competition from China’s national tech champion Huawei, which hit the market in September just before the iPhone 15s with its new Mate 60 Pro, which has a powerful homegrown chip. surprised US trade sanctions

According to a Bloomberg report last week, Jefferies analysts led by Addison Lee estimated that sales of the iPhone 15 in China were down by double-digit 14 percent compared to its predecessor, the iPhone.

During the first six weeks of sales, Huawei shipped more than 1.6 million units of the Mate 60 series to Chinese consumers, with weekly sales exceeding 400,000 units in the past two weeks, Counterpoint analyst Evan Lam said in an interview with Reuters. . week

In September, Huawei raised its sales target for the second half of 2023 by 20 percent to reach 40 million smartphone sales total for the year, boosted by the popularity of the company’s Mate 60 series, according to Chinese newspaper Securities. . Daily, citing unnamed sources at the Shenzhen-based company.

Additional reporting by Dylan Bates

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